By Michael Gross
Michael Gross is the preeminent chronicler of America's wealthy and strong, so much lately in 740 Park and Rogues' Gallery.Now, he is going west to discover the very mystery background of la, particularly these wealthiest and so much deepest of enclaves— Beverly Hills, Bel Air, Holmby Hills, and Beverly Park—through their so much mind-boggling estates, and the interesting, tremendous individuals who created and populate them.
Gross starts off his epic story with the sordid mob-driven heritage of the most recent mega-mansion district in L.A., Beverly Park, (home to between others Magic Johnson, Barry Bonds, Rod Stewart, Mark Wahlberg, Reba McIntyre, religion Hill and Tim McGraw, Samuel L. Jackson, Sly Stallone, Richard Zanuck, and kin of an Indonesian dictator and Saudi Arabia's king). He then flashes again to the construction of this fabled district, equipped on dusty lima bean fields and carved out of the rugged impassible mountains among the town and the ocean. utilizing the century-long evolution from adobe huts to $100 million mansions because the baseline of the tale, he unearths how a number of robust and sometimes ruthless oil and railroad magnates imposed their idyllic imaginative and prescient of the nice existence at the l. a. panorama to create the mythical groups often called the Platinum Triangle.
Gross is going directly to provide bright, riveting money owed of the main lavish of the various lavish homes that begun arising shortly (with just a short slowdown in the course of the Depression). however the tales of those houses are only a window onto the lives in their vendors and occupants over the process the 20th century, and onto the larger tale of a humans and a storied quarter that experience develop into, in Gross's phrases, "the Mecca of self-invention."
As one may think, there's a really glittering solid of characters. except the numerous Hollywood stars who've gone through those houses—Douglas Fairbanks Jr., Harold Lloyd, Marilyn Monroe, Jayne Mansfield, George Hamilton, Tony Curtis, Cher, to call only a few—you will meet decadent Spanish land-grant households, desperado oilmen and railroad titans, the country's first omnipotent company legends, con males and pyramid schemers, porn magnates, and Arab potentates, let alone modern tabloid luminaries from the worlds of industrial and leisure. Taken altogether, their tales learn like a pass among Valley of the Dolls, Hollywood Babylon, and Gross's personal 740 Park—with a bit of the movie Chinatown thrown in too.
Los Angeles offers Michael Gross together with his broadest canvas but; Unreal property will shock, fascinate, and so much of all entertain you with a narrative you don't find out about a spot you think that you do.
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Extra resources for Unreal Estate: Money, Ambition, and the Lust for Land in Los Angeles
1993) and Lambert et al. (1995) are given at the end of Chapter 12. The Arthur Andersen report Managing the Future: Real Estate in the 1990s is a published book, but the second report, Real Estate in the Corporation: The Bottom Line from Senior Management, is obtainable direct from Arthur Andersen at Spear Street Tower Suite, 3500 One Market, San Francisco, CA 94105, USA (Tel: 001 415 546 8200; Fax: 001415 5431827). Property consultants Richard Ellis produce a half-yearly Corporate Real Estate Bulletin which contains economic, legal and other information of interest to corporate business (Tel: 0171 629 6290).
Half the participants in the Harris survey expected change in the way their industries were structured, and these would include: • • • • • expansion into the regions squeezing out competition growth automation adaptation to customers' needs King Sturge & Co. also found changing office working patterns. They reported that around 13% of city centre office occupiers use some form of The Importance of Real Estate 17 teleworking, and they reported on office occupiers using shared space or 'hot-desking' (see Chapter 6).
Often in these cases the second mover gains by learning from the mistakes of the first mover. The second mover will have lower pioneering costs, and ascertaining the available market will be clear; consequently it will be possible to move faster and more cheaply. Further, where applicable, a later market entrant can select the technical format that is becoming acceptable. Not all strategic decisions lead directly to a new product or service. It is probable that most real estate managers will not be dynamic trailbreakers.