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Download Content Is Cash: Leveraging Great Content and the Web for by Wendy Montes de Oca PDF

By Wendy Montes de Oca

ISBN-10: 0789741083

ISBN-13: 9780789741080

“Wendy’s ebook is an impressively thorough account of the selling innovations open to web companies this day. i've got it close by of my table and that i need to make solid use of it.” –Michael Masterson, writer, Agora, Inc., Early to upward push   You’ve already obtained nice content material — now, monetize it!   Dozens of most sensible publishers, retailers, company proprietors, and marketers are already utilizing Wendy Montes de Oca’s SONAR content material Distribution ModelTM to earn remarkable ROI from content material they have already got. you could, too—even if you’ve by no means performed online marketing ahead of! content material Is money indicates you ways to systematically combine and synchronize today’s most sensible net advertising concepts to force extra site visitors, buzz, leads, and revenues on your enterprise. It’s now not idea. It’s a confirmed, cost-efficient and real-world approach permitting a person with content material to show site visitors into profits...and the consequences are quantifiable!   within you’ll locate robust, effortless, and nearly free of charge how you can maximize content material syndication, on-line PR, social networking and bookmarking, article directories, and guerrilla advertising and marketing inforums and message boards…to in attaining leap forward effects on even the smallest price range!   You’ll find out how to: • notice and leverage necessary, worthwhile, actionable content material you didn’t recognize you had • force extra worth from content material through repurposing, repackaging, fresh, re-bundling, and republishing • Create extra visibility, site visitors, and wisdom in your web site and model • hyperlink content material extra tightly with prospecting and revenues projects • Syndicate and mixture content material to increase its succeed in • Make your content material more uncomplicated to discover at the Web—simply and inexpensively • Adapt your most powerful content material into high-performing on-line press releases • inspire viral advertising, pass-along readership and word-of-mouth buzz • degree your functionality opposed to the three O’s: outputs, results, and pursuits • observe SONAR thoughts and raise seek engine presence, natural visits, lead new release, and revenues efforts • Use SONAR with different strategies akin to internet affiliate marketing, joint ventures, web advertising, advert swaps, visitor editorials and extra  

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Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz

“Wendy’s publication is an impressively thorough account of the selling suggestions open to web companies this day. i've got it close by of my table and that i want to make solid use of it. ” –Michael Masterson, writer, Agora, Inc. , Early to upward thrust   You’ve already bought nice content material — now, monetize it!   Dozens of most sensible publishers, sellers, company proprietors, and marketers are already utilizing Wendy Montes de Oca’s SONAR content material Distribution ModelTM to earn remarkable ROI from content material they have already got.

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6. Offer a free bonus report or whitepaper to prospects as an incentive to sign up for the free subscription. 7. Tout your privacy and antispam policy on your website and in your newsletter, to help readers and prospects feel more secure about giving you their email address. 9 Content Is Cash 10 8. Remind readers at the top of your newsletter that they opted in to receive this information. com/, or because you are one of Wendy’s clients, prospects, seminar/event attendees, or product buyers. ” 9.

But I’ll go into that more in Chapter 6). Conducting initial keyword research and identifying your target audience is crucial… When it comes to selecting keywords to go with articles, some writers choose their keywords first and then write their article around those keywords. I like to think of my topic first and then work in my keywords so that the writing flows more organically. When I refine my final draft, I sprinkle in relevant keywords where necessary. Writing the article first and then choosing keywords ensures that your article is written for the “human” reader.

For optimal results, I recommend doing article marketing at least once per week— that is, uploading your repurposed articles to relevant article directories. This consistency enables you to incorporate it into your weekly routine, as well as keep a constant presence in the directory or directories you’re submitting to, which increases your odds for website traffic, exposure, and reader bonding. Content Syndication and Search Engines: Debunking the Duplicate Content Myth I think there’s a huge misunderstanding about how to distribute your content without hurting your website in the eyes of search engines.

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